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ISSUE #005 - October 2023

​ ​ ​ What's New On the Podcast 🎙Ep 050 Communications Strategies: The Sandwich Method 🎙Ep 049 Interview with Tish Hardric: Non Profit Organization Consultant​ 🎙Ep 048 ChatGPT and Your business​

Current Trends In Marketing ​ Embracing Sustainable Marketing: A Shift Towards Eco-Conscious Branding In recent years, there has been a notable shift in marketing towards sustainability and eco-conscious branding. Consumers are increasingly valuing companies that prioritize environmental responsibility and ethical practices. This trend goes beyond greenwashing and superficial eco-friendly claims. Source: Sustainable Brands​ Networking & Events ​R.I.S.E Networking Event ​ October 27th Maximizing Profits: Tax and Accounting Insights for Small Businesses ​Heritage Network BNI Chapter​ Every Tuesday 7:15a at Redstone Atrium. Breakfast is Included! ​The Black Business Expo​ Nov 18th | 3311 Bob Wallace Ave Free to attend ​HSV Chamber After Hours Event​ See All October Events

Small Business Learning

Digital Courses and E-Books from Face To Face Marketing to assist you as you build your own Marketing Strategy. Click each image for details.

A Digital Course in Marketing from Face To Face Marketing ​Click here​

Master networking events and get real results. ​Click here​

An E-Book by Vicki to help you create content for your website! ​Click here​

Marketing News You Can Use!

Dominate the Conference Floor with Our Proven Strategies

When working a tradeshow floor at a conference, it's important to have a well-planned strategy to maximize your presence and make the most of the opportunity. Remember the reason you are attending the conference. You want to connect with people and businesses that need and or want your services. You need to be fully engaged in the mission. Everyone else there is looking to do business and their focus is on getting leads. Yours is also, but you need to have a strategic mindset about our activities to achieve the same goal. Remember what we JUST said, everyone is there to get new business. This means they want to talk about their business and their products and services or offers. They are prepared to tell you all the amazing features and some benefits of the revolutionary offer. I challenge you to do something different here. Actually listen to what they are telling you. Absorb their pitch. Listen for the details. Listen for understanding. See if you can repeat back to them what they have just told you. Now watch the reaction from them when they realize you were an engaged listener.

Next Let's start mentally start turning the conversation from abstract implementation, to you asking them how their offer worked in a real world situation. Now you can begin to see if there are collaborative opportunities for the two of you with your client base. Be sincere with this. One of your jobs is to seek ways to continually help your clients. And if you can offer suggestions to your clients that will save them time and or money while helping them achieve their goals, then you have done a masterful job at managing the conference floor!

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Let’s examine what just happened here:

1. You engaged a potential client of your company and you created visibility. You saw them and most importantly, they see you and you made an impression on them.
2. You actively listened to their pitch. You repeated back to them what was stated, and you asked engaging follow up questions.You also showed them how they could make money with your client base. You have established trust, which now leads to stronger credibility.
3. When you reach out to them for a follow up meeting, they will remember you! They are interested to hear about you since you were so attentive to them, and you have a real solid business connection. If you made promises to share their services with your client base, follow through.

Now you need to make sure you get something tangible out of this as well. You need to walk away with one or more of the following: an in person or virtual appointment scheduled, their personal contact information, permission to add them to your corporate mailing list, or they have signed up for a freebie, value add you are offering.

I recently attended a national conference here in Huntsville, AL, the National Cyber Summit and I implemented this strategy. I’m still working the results from this conference at the time I wrote this article. My results so far have been exactly what I expected! It’s still a lot of hard work involved, but when you are more focused on giving, (or active listening in this case), you will most definitely reap the gains!!

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Yours in marketing greatness,

Our team at Face To Face Marketing offers marketing strategy and content creation services that can make a significant difference for your next conference!

What's Happening at R.I.S.E.

Make your plans to join us for the next RISE event with the focus on Tax and Accounting Insights for Small Businesses. Every business has a life-cycle. Do you know where you are in the cycle? More importantly, do you know where you’re headed? Join us to see how your accounting needs change at every stage and how to make the most of this essential financial partnership in every season of your business! ​ ​ Our guest speaker is Ashley Harper is a talented CPA and business advisor at Bearden, Stroup & Associates, CPAs. She focuses her time on helping clients understand their business through insight consulting. Ashley will help you convert your financial information into accurate books that provide valuable information for decision making, in addition to meeting compliance requirements Register to Attend

Speaker: Ashley Harper Topic: Tax and Accounting Insights for Small Businesses Date: October 27 Time: 8-9a Location: 850 Ben Graves Dr Audience: Established business owners looking to grow and develop beneficial connections

Regional Innovator Sustaining the Ecosystem, (R.I.S.E.)

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The focus for our organization has always been centered around building business relationships, and creating collaboration opportunities all while learning practical steps to grow and scale our businesses.

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Join us and make some new friends, learn about other small businesses, but most importantly, let's grow our businesses together and make a powerful impact on our local, regional and national economy all on the back of small businesses!!

Upcoming events

Ticket price includes a delicious lunch, along with coffee, seminar notes, and PDF downloads related to each session.

The Clarity Equation The Clarity Equation seminar series with Vicki Morris & Dana Stone helps business owners just like you decode business success through fine tuned systems and on point marketing strategies. This series puts you on a path toward a clear business vision and increased profitability! Grab Your Seat Here

FREE to attend | Nov 18 | 10a - 3p The Sage Lounge | 3311 Bob Wallace Ave

The Black Business Expo At its core, the Expo is a celebration of entrepreneurship and innovation. It serves as a platform for black and minority-owned businesses to showcase their products and services, reach new customers, and form lasting connections. By bringing together diverse entrepreneurs, we aim to foster an inclusive environment where businesses can thrive, irrespective of their size or background. Vendor & Sponsor Details

What we do!

Our Top Services Marketing Strategy & Consults Website & Logo design Fractional CMO Social Media Management Content Creation Graphic Design Seminars, Coaching, Digital Courses Let's talk!

Client Spotlight What an honor to work with EC Business Solutions, LLC on building their capabilities statement and business card.

Connect with Vicki and the team at Face To Face Marketing today. See ya next month on the 19th at 4pm.