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ISSUE #006 - November 2023

​ ​ ​ What's New On the Podcast 🎙Ep 051 Leveraging Speaking Opportunities: Part 1 🎙Ep 052 Leveraging Speaking Opportunities: Part 2 🎙Ep 053 Leveraging Speaking Opportunities: Part 3

Current Trends In Marketing ​ Data Analytics in Marketing is a big YES: You can learn analytics for free through Google Analytics Academy. The academy provides free online courses that cover various aspects of Google's measurement tools, helping you grow your business through intelligent data collection and analysis. You can access the courses at Google Analytics Academy​ Networking & Events Our R.I.S.E Networking Event 2024 Schedule is posted below! ​ ​Heritage Network BNI Chapter​ Every Tuesday 7:15a at Redstone Atrium. Breakfast is Included! ​HSV Chamber After Hours Event​ See All November Events

Small Business Learning

Digital Courses and E-Books from Face To Face Marketing to assist you as you build your own Marketing Strategy. Click each image for details.

A Digital Course in Marketing from Face To Face Marketing ​Click here​

Master networking events and get real results. ​Click here​

An E-Book by Vicki to help you create content for your website! ​Click here​

Marketing News You Can Use!

Voice Search Optimization: Driving Traffic and Boosting Conversions

In today's digital world, voice search has become an integral part of our lives. With the rise of smart speakers and virtual assistants, businesses must adapt their marketing strategies to stay ahead of the competition. Incorporating voice search optimization into your marketing mix can be a game-changer, helping you drive more traffic and increase conversions. In this article, we will explore five easy tips for businesses to make their content more voice optimized, along with the importance of relevant keywords. So, if you're a business owner ready to scale your business, read on to discover the power of voice search optimization.
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​1. Understand Your Audience's Voice Queries​
​To effectively optimize your content for voice search, it's crucial to understand how your target audience formulates voice queries. Think about the questions they might ask when seeking information related to your business. Conduct keyword research to identify frequently asked questions and incorporate them into your content. By aligning your content with your audience's voice queries, you increase the chances of attracting their attention when they use voice search.
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​2. Create Conversational Content​
​Voice search is more conversational than traditional text-based searches. Your content should reflect this conversational style to align with how people speak. Incorporate natural language, long-tail keywords, and question-based phrases into your content. By doing so, you make it more likely that your content will be a voice assistant's recommended answer. Focus on providing concise and clear answers to common questions related to your industry or services.
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​3. Optimize Your Website for Voice Search​
​Your website is a crucial platform for voice search optimization. Ensure that your website loads quickly as voice assistants prioritize fast-loading pages. Additionally, structure your content with the use of headings, bullet points, and concise paragraphs to make it easier for voice assistants to understand and present. Implement schema markup to provide structured data about your content, allowing voice assistants to extract relevant information accurately.
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​4. Leverage Social Media Platforms​
​Social media platforms are not only great for engaging with your audience but also for improving voice search optimization. Craft social media posts that incorporate natural language and conversational keywords. Use hashtags and location tags to increase the visibility of your content. Encourage user-generated content and reviews, as they can provide valuable information that voice assistants may pull from when answering user queries.
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​5. Focus on Local Search Optimization​
​Voice searches often include location-specific queries, such as "near me" or "in Huntsville." To capitalize on this, businesses should optimize their online presence for local search. Ensure your business information, including name, address, and phone number, is accurate and up to date across online directories and platforms. Encourage customers to leave reviews on platforms like Google My Business to boost your local search visibility.
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​Importance of Relevant and Highly Searched Keywords​
​Keywords play a crucial role in voice search optimization. Identify relevant and highly searched keywords related to your industry or services. Incorporate these keywords naturally into your content, keeping in mind the conversational tone. However, avoid keyword stuffing, as it can harm your search rankings. By including relevant keywords, you increase the likelihood of your content being recognized and recommended by voice assistants.
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Incorporating voice search optimization into your marketing mix is no longer optional—it's a necessity for businesses ready to scale. By understanding your audience's voice queries, creating conversational content, optimizing your website and social media platforms, and focusing on local search optimization, you can drive more traffic and increase conversions. Remember, including relevant and highly searched keywords in your voice optimization strategy is crucial for success. Embrace the power of voice search optimization and stay ahead in the digital landscape.

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Yours in marketing greatness,

Our team at Face To Face Marketing offers marketing strategy and content creation services that can make a significant difference for your next conference!

What's Happening at R.I.S.E.

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Regional Innovator Sustaining the Ecosystem, (R.I.S.E.)

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The focus for our organization has always been centered around building business relationships, and creating collaboration opportunities all while learning practical steps to grow and scale our businesses.

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Join us and make some new friends, learn about other small businesses, but most importantly, let's grow our businesses together and make a powerful impact on our local, regional and national economy all on the back of small businesses!!

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The Clarity Equation Workshop Why Attend the Clarity Equation Workshop?​ ​ In today's fast-paced business environment, clarity is more essential than ever. Whether you're a seasoned entrepreneur or just starting, having a crystal-clear vision for your business objectives and effective marketing strategies can make all the difference. Registration & details

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Connect with Vicki and the team at Face To Face Marketing today. See ya next month on the 19th at 4pm.